Marketing Research Major

Description: A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets. Is Marketing Research the right major for you?
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Marketing Research Major

Salary Info

Median Annual Wage

$122,720

Median Hourly Wage

$59.00*

Total Employed Nationally

164,590


Source: Bureau of Labor Statistics 2010 wage data external site and 2008-2018 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2008-2018). "Projected job openings" represent openings due to growth and replacement.